Rothy’s

At Rothy’s, I led the design for the 50 Million Bottles campaign, celebrating the milestone of repurposing 50 million plastic bottles into sustainable footwear. The campaign included digital assets, print materials, and environmental design, ensuring a cohesive visual story across all platforms.

Additionally, I spearheaded the email design strategy, including the launch of the Merino Wool collection, crafting engaging visuals and layouts that highlighted the collection’s luxury, sustainability, and craftsmanship. Through thoughtful design and storytelling, these projects reinforced Rothy’s commitment to innovation and sustainability.

San Francisco, California – 2019/2020 – Email Design – Campaigns