Tai Alonna

For Tai Alonna, I developed a branding system that reflects the brand’s connection to wellness, movement, and holistic practices. Inspired by organic forms, muted tones, and ritualistic geometry, the visual identity merges typography, photography, and spatial rhythm to create a cohesive and meditative experience.

The logo system integrates a bold yet minimal approach, utilizing a hexagonal frame to represent balance and energy flow. A warm, earth-toned palette—featuring deep red, clay, pale pink, and soft neutrals—reinforces the brand’s grounding and intentional aesthetic. The branding extends across digital and print applications, including posters, web design, and marketing materials, creating a visually immersive and serene experience.

Lisbon, Portugal – 2019 – Branding